Traditional distinctions between personal and business mobility use are quickly fading from view according to the latest February 2015 Mobile Analytics Report from Citrix.


the global marketplace

the global marketplace

Regardless of whether or not their company offers a formal bring-your-own-device (BYOD) program, people routinely use the same smartphones, tablets and laptops across every part of their lives. They use work apps for personal matters, from calendaring to content creation, just as they use personal social media and file sharing accounts to meet their needs in the workplace.

It’s no longer possible for either mobile network operators or enterprise IT to maintain artificial boundaries of personal and business mobility. In this era of converged mobility, the way people use mobile devices and apps in their personal lives inevitably carries over to their behaviours, preferences and expectations at work, and vice versa.

As device management becomes a more critical function, enterprises are seeking less obtrusive ways to maintain security while ensuring an acceptable experience for employees, such as a shift from all-or-nothing device-level policies to more granular app-level policies.

The blacklisting and whitelisting of apps such as consumer-grade file sharing services, note taking and communication channels shows the importance of productivity and collaboration apps for work.

Taken as a whole, the latest trends show signs of both growing sophistication in the way many enterprises empower and manage employee mobility, and the continued need for IT get the usage of unmanaged, none-secure consumer-grade mobile apps and services under control.

The always on, always available, rapid response experience demanded of apps by modern users requires a core understanding of flexible, adaptable networks and PaaS, something SmartIPX excels at. Read the full pdf here.

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