Telecoms continues to transform as consumers’ appetite for more data and faster more consistent quality services continues apace.
However, writing for Capacity Magazine’s Capacity Voice, Chris Mills, CTO for Pivotal EMEA, makes the case that this digital transformation isn’t being done quick enough for an industry which is worth upwards of $5 trillion.
He also states his opinion that the industry is bending to the pressure of an ever more mobile and tech-savvy customer base and those companies who fail to adapt quickly enough will be left behind.
There is good news too though. Mills says that telcos have an advantage in the data they have access to – data that can be used to capture new points of value for customers, increase their relevance within world services and ultimately increase profit margins.
How then, can telcos maximise the value of the data at their fingertips? Here are Mills’ key areas:
Last year’s ruling by the European Court of Justice that the Trans-Atlantic Safe Harbour agreement made in 2000 is invalid means access to, and movement of, data has just become more complex. The safe harbour agreement that was made between the EC and the US Government essentially promised to protect EU citizens’ data if transferred by American companies to the US.
The decision by the ECJ means telcos may now have to agree to 20 or more different sets of national data-privacy policies. They must get on this and fast so they can determine which consumer sets can be aggregated and moved around Europe.
Connected device numbers continue to rocket and the resultant volumes of data is subsequently rising. Deloitte’s Technology, Media and Telecommunications 2015 report forecast the shipping of one billion wireless Internet of Things (IoT) devices by the end of the year. This year’s report predicts mobile gaming will overtake console and PC games to generate $35 billion in software revenue globally.
For telcos this means provisions must be in place to be scaled up or down as consumer demands shift ensuring hardware and software can be rapidly provisioned to meet data requirements.
The rise of mobile gaming, virtual reality and Gigabit data transfer are all taking telcos into new directions. Companies can no longer operate in the old legacy siloes but must look at collaboration with other technologies and industries to give their customers the digital service they demand.
Deloitte’s predictions for 2016 includes these new technologies as being highly influential for the coming year. Rising demand for data transfer is likely to see the number of Gigabit per second (Gbit/s) Internet connections increase to 10 million by the end of the year, a tenfold increase on 2015.
It is also predicting that 600 million subscribers could be on networks offering a Gigabit tariff by 2020, representing the majority of the homes across the globe.
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